Lillysilk Makes European Debut in Munich

Lilysilk (Nanjing, China), has taken the wraps off a shop-in-shop on the second floor of the upscale Oberpollinger department store in Munich, Germany. The locale, in a seven-story building on Neuhauser Street, is the fashion brand’s first European store. (Its other two boutiques are in New York’s Meatpacking District and Hong Kong’s Harbor City.)

The Munich location offers a curated selection of Lilysilk’s fashion, home and lifestyle products, the retailer said in a news release. The store that houses the boutique is a major shopping destination in southern Germany.

“Opening our first European store at Munich’s Oberpollinger is an important step in Lillysilk’s global growth,” said CEO David Wang. “It brings our approach to luxury and meticulous craftsmanship closer to customers across Europe while offering a more personal and tailored shopping experience. We look forward to deepening these relationships as we begin this new chapter.”