Macy’s 50th Flower Show Will Bloom Soon

The 2025 Macy’s Flower Show, featuring YSL Beauty, returns to the chain’s New York Herald Square flagship, offering surrealist gardens and mesmerizing floral displays between April 27 and May 18. Leading up to Mother’s Day and celebrating 50 years, Macy’s Flower Show has expanded to three full weeks, offering customers “a holistic experience through a limited-edition Flower Show collection, immersive events and exclusive deals through the first-ever Macy’s Bouquet of Deals,” the retailer says in a news release.

“We believe in bringing events to life in our stores and this year’s 50th Macy’s Flower Show is a breathtaking example of that commitment,” says Sharon Otterman, Macy’s Chief Marketing Officer. “We create spectacular experiences throughout the year and transform our iconic Herald Square flagship into an immersive destination that inspires and delights. This spring we will welcome more than one million customers to Macy’s Flower Show to experience wonder and joy that only we can deliver.”

Greeting guests as they turn onto Herald Square is a shining floral expression enveloping the exterior of the Macy’s facade on 34th Street. Inside, the journey continues with a landscape comprised by the main olfactive notes in YSL Beauty’s new Libre’eau nue, the brand’s first alcohol-free citrus floral scent deploying an oil-in-water fragrance proprietary technology. An evocative display reflecting the powerful hero fragrance LIBRE greets guests next, with fresh lavender and golden orange blossoms adorning the space. The show then transitions into a fern- and geranium-adorned experience heroing YSL Beauty’s Myslf.

Continuing on this olfactive experience, guests walk through an enigmatic blue universe with Y, where aromatic fresh sage and beaming blue geranium flowers. The journey ends in a pop-up boutique featuring YSL Beauty’s new Loveshine Plumping Lip Oil Gloss.

Other spring partnerships for the show include:

• Lego Blooms & Beyond will feature a mosaic wall, flower carts featuring Lego Botanicals and a brick-in-hand experience, dubbed “Build-a-Bloom,” on select days.

• Holland America Line’s 150-year heritage will be brought to life with a wave-inspired tulip garden flowing through Macy’s Herald Square.

• The floral landscapes will include a partnership with landscape artists ManscapersNY and fresh flowers are provided by The Bouqs Co., a modern floral brand known for farm-fresh, sustainably sourced blooms.

In celebration of Mother’s Day, Macy’s Flower Show pop-up shops will debut in select stores nationwide on Saturday, May 10, featuring the limited-edition floral product assortment and floral carts for shoppers to create custom bouquets.

The show is free and open to the public during store hours.