More Contact Lens Adoption Could Be as Easy as Talking About It and More of What You Need to Know for May

SIMPLIFY COMMUNICATION TO SUPERCHARGE CL USE

Simple adjustments to how practices communicate with patients may attract a significantly higher number of CL wearers, according to data from the Contact Lens Institute (CLI). Findings from their See Tomorrow consumer research initiative reveal significant untapped contact lens demand, with almost one in two (47.8%) glasses wearers who have never tried contacts saying they are highly interested. However, only one in 10 (10.5%) said their OD or OMD had recommended they consider contact lenses, with even lower rates for exam staff. Respondents included 1,053 vision-corrected adults ages 18-64 residing in the U.S. contactlensinstitute.org

MORE ONLINE SUCCESS

CooperVision launched its redesigned Online Success Center (OSC) to provide ECPs with more educational tools, resources, and practice support. The upgraded, on-demand digital platform features an enhanced look and feel, providing users with an improved, immersive educational experience, more robust resources, and a streamlined myopia control and myopia management certification process. The newly redesigned learning platform offers numerous interactive courses spanning seven categories, including an enhanced staff training section, including New to Practice — which offers tips and advice for young ODs just getting started in their careers. successcenter.coopervision.com

WEARING GLASSES BOOSTS INCOME

The THRIVE study — Tradespeople and Hand-workers Rural Initiative for a Vision-enhanced Economy — from VisionSpring, BRAC, and Queen’s University Belfast is the first randomized controlled trial to measure the impact of reading glasses on income. The findings uncover a number of benefits for first-time wearers of reading glasses across a wide variety of rural occupations including higher earnings — the monthly median income of an individual who received reading glasses increased 33.4%, while the control group showed no increase. The trial involved 824 people from communities significantly engaged in farming and artisan crafts. Participants’ average age was 47 and they were 48% female. visionspring.org