Moroccan Restaurant Slated for SoHo

Ayah, a Moroccan restaurant by 3rd Space Hospitality Group (New York) will open Sept. 10 in New York’s SoHo. Located at 77 W. Houston St., the space’s three dining rooms and central bar were created in collaboration with DMDesigns.

“Ayah offers an immersive dining experience that seamlessly blends intricate Moroccan craftsmanship with modern New York elegance,” 3rd Space said in a news release. “Every aspect of the restaurant, from the custom-made tables and handcrafted windows to the flowing velvet curtains and archways, was meticulously created by Moroccan artisans and imported directly to New York City.”

Some specific features within the space include rich fabrics, carved tables, gold-accented mirrors and custom-designed lighting. Hand-painted walls, perforated panels and striking local murals further enhance the space’s Moroccan authenticity, the firm said.

“We’re excited to bring Morocco to New York,” said Executive Chef Geoffrey Lechantoux. “Every dish and every detail have been crafted with authenticity to create an immersive dining experience that transports our guests to Morocco’s vibrant culinary world.”