On Our Radar: Human Made, Seoul

LIFESTYLE AND STREETWEAR brand Human Made (Tokyo) opened its latest store in Seoul’s Jamsil neighborhood inside Lotte World Mall.

The new flagship is designed in line with Human Made’s brand aesthetic, including elements inspired by vintage Americana, bold pops of color against neutral-toned backgrounds and industrial-inspired fixtures made with metallic and glass materials. 

The third store to open in South Korea for Human Made, the new flagship will feature in-store exclusive merchandise and collaborations. To commemorate its opening, Human Made partnered with graphic artist Verdy to launch a limited-time capsule collection featuring designs of raccoons. Raccoon-themed fixtures were used throughout the store to promote the collection.