On Our Radar: Max&Co., London

MAX&CO., A LABEL OF fashion group Max Mara, opened its first London flagship earlier this week. The Regent Street flagship spans 2637 square feet across two floors and uses metal and concrete fixtures to create an industrial aesthetic. The staircase to the second floor is featured in the brand’s signature red, which pops among the neutral-toned interior.

The interior layout is multifunctional, allowing the retail space to be transformed into an event space for brand activations. Previously, Max&Co. was only available in department stores. In April, Max Mara unveiled its updated Paris flagship and opened a new boutique in London for its Marbella label.

PHOTO GALLERY (3 IMAGES)
Photos: Courtesy of Max Mara Fashion Group