Oreo Embarks on Nationwide Pop-Up Tour

OREO (CHICAGO) IS EMBARKING on a road trip this summer with pop-up experiences planned for cities across the U.S.

Launched in June in New York’s Meatpacking District, “The Soft Life” pop-up experience highlights the “new and improved” Oreo Cakesters brand, according to a company press release. Guests will find a soft-baked bakery counter to order Oreo Cakesters and can enter an interactive giveaway for branded merchandise. Other interactive elements include plush Oreo pillows and photo corners for selfies.

“After its initial stop in New York City, a custom-branded Airstream camper will embark on “The Soft Life” Summer Tour,” according to the press release. 

Upcoming cities and dates for the experience are:

Chicago, July 10 – 12

Columbus, Ohio, August 1 – 2 

Bethlehem, Penn., August 7 – 9 

Asbury Park, N.J., August 14 – 16