Connect with us

Headlines

Pacsun Details Store Openings

Sunglasses/lifestyle brand “doubling down” on physical locales.

mm

Published

on

Pacsun is expanding its store network in the U.S. and the Middle East. Shown is its locale in New York’s SoHo. Photo: Courtesy of Pacsun

Pacsun (Los Angeles) is moving ahead with an aggressive expansion of its brick-and-mortar store network, adding several U.S. locales and preparing to open its first international store, in Dubai.

In the U.S., the retailer opened nine new stores in 2025, the most recent being in New York’s Flatiron District and Westchester, N.Y. Coming early next year: a store in the Mall at Millenia in Orlando.

Beyond that, the brand plans to add 20–35 new stores over the next three years, with nine leases already signed for 2026 — marking its most ambitious domestic retail expansion in nearly two decades.

Its Dubai location is slated to open next spring at the Mall of the Emirates. That store is the result of an exclusive regional partnership between Pacsun and Dubai developer Majid Al Futtaim. The partners plan to open up to 20 stores across the Middle East over the next five years, including another flagship location in Abu Dhabi

“Our stores have become cultural touchpoints for a generation that values experience as much as product,” said CEO Brieane Olson. “What begins on our social channels—inspiration and community—ultimately drives young people to see it in person. Doubling down on brick-and-mortar simply reflects what our community is already telling us.”

 

Advertisement

 

Advertisement

Most Popular