Pacsun Launches In-Store Resale Program

Pacsun (Los Angeles) has unveiled plans to launch its resale program, PS Vintage, in 16 of its stores, with more to come later. Previously an online-only endeavor, the set-off spaces bring “a new layer of discovery to the store experience,” the retailer said in a news release.

“Vintage shopping has become central to Gen Z’s sense of individuality, alongside a growing focus on sustainability and self-expression,” said Pacsun Chief Merchandising Officer Richard Cox. “At the same time, we’re seeing renewed interest in intentional, in-person retail. PS Vintage brings these behaviors together, offering discovery, community and one-of-a-kind product in a way that feels relevant to this generation.”

Developed in partnership with Springy, an established player in online secondhand retail, PS Vintage features graphic tees, hoodies, denim and jackets, curated by size, era and style. Assortments are continuously refreshed, creating a rotating in-store experience designed to drive discovery and repeat visits, the retailer said.

“Pacsun’s Youth Report, grounded in direct insights from Gen Z and Gen Alpha consumers, points to a continued shift toward individuality and participatory fashion,” the operator of about 350 stores noted in its release. “Younger audiences are prioritizing unique, self-curated style over mass trends, with resale and vintage emerging as key expressions of that behavior. PS Vintage brings these insights to life in a physical retail environment.”