Popilush Opens First Brick-and-Mortar Store

Popilush (New York) has opened its first physical retail location, a flagship store at the Las Vegas North Premium Outlets. The new, 3000-square-foot space offers the full Popilush collection in an in-person setting, offering customers a chance to explore the brand’s complete range of size-inclusive, built-in shapewear styles, from viral dresses and bodysuits to everyday essentials, the company said in a news release.

“Opening our first store is an exciting new chapter in our journey,” said Eve DeMartine, founder and CEO. “Las Vegas felt like the perfect fit, vibrant, bold and confident, just like our community.”

The company did not say if it has any other stores under development. Launched three years ago, Popilush describes its mission as empowering women through confidence-boosting apparel.