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Promos Don’t Last Forever.

Neither should retail signage.
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3 months ago

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Rochester, NY – January 2026 — Flower City Group today announced the release of a new media kit highlighting DegraTECH®, the sustainable signage substrate redefining what printed plastics can be. The media kit includes a new explainer video, updated website, and supporting assets that showcase how DegraTECH® helps retailers and brands meet sustainability goals without compromising cost or performance.

DegraTECH® delivers the print quality and durability retailers and brands expect — while being engineered to biodegrade in biologically active landfill environments after use. Built with a post-industrial recycled-content core and independently tested to confirm measurable biodegradation, DegraTECH® eliminates the trade-offs historically associated with sustainable materials.

For years, retailers and brands have been searching for a sustainable alternative to plastic signage that doesn’t compromise cost or performance. DegraTECH® finally solves that challenge — and that’s why it’s a no-brainer,” said Craig Pierce, VP, Business Development at Flower City Group.

Key advantages of DegraTECH® include:

  • Available in 15–60 mil thicknesses, printable on one or both sides
  • Suitable for indoor and outdoor retail signage applications
  • Ready to trim, die-cut, heat-bend, and finish
  • Already adopted by major brand and national retailers across North America
  • Proven biodegradation: ASTM D5511 testing demonstrated 12.5 % biodegradation in 67 days under simulated landfill conditions

We developed DegraTECH® by working closely with our customers and partners — rethinking how printed plastic signage can and should be manufactured. It’s a welcomed innovation that helps retailers move forward responsibly,” said Steve Schuld, CEO of Flower City Group.

The full media kit — including the explainer video and downloadable product resources — is now available at www.DegraTECH.com.

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About Flower City Group

Headquartered in Rochester, NY (aka “The Flower City”), Flower City Group helps retailers and brands transcend the shelf through the design and execution of temporary in-store signage and displays. With national scale, agile execution, and more than 55 years of independent ownership, we drive retail impact through design, speed-to-market, and value engineering.

Media Contact: Craig Pierce VP, Business Development đŸ“§ [email protected] đŸ“§ [email protected]

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The Shop! Association is a global trade association dedicated to advancing the retail environment and experience industry. Its purpose is to empower members to innovate at retail by connecting them with education, insights, and events that support collaboration and forward-thinking solutions. From ideation through implementation, Shop! engages its diverse membership to co-create innovations that help shape the future of retail worldwide. Central to its mission is fostering an inclusive culture that embraces diverse voices and upholds high standards of ethics and transparency. Since 1956, Shop! has empowered its members to innovate at retail through education, insights and events. Learn more by visiting shopassociation.org. Interested in joining the Shop! Association? Reach out to Dina Meindl, Membership Services, for more information today! [email protected].

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