Shop! Press Releases
Promos Don’t Last Forever.
Neither should retail signage.
Rochester, NY – January 2026 — Flower City Group today announced the release of a new media kit highlighting DegraTECH®, the sustainable signage substrate redefining what printed plastics can be. The media kit includes a new explainer video, updated website, and supporting assets that showcase how DegraTECH® helps retailers and brands meet sustainability goals without compromising cost or performance.
DegraTECH® delivers the print quality and durability retailers and brands expect — while being engineered to biodegrade in biologically active landfill environments after use. Built with a post-industrial recycled-content core and independently tested to confirm measurable biodegradation, DegraTECH® eliminates the trade-offs historically associated with sustainable materials.
For years, retailers and brands have been searching for a sustainable alternative to plastic signage that doesn’t compromise cost or performance. DegraTECH® finally solves that challenge — and that’s why it’s a no-brainer,” said Craig Pierce, VP, Business Development at Flower City Group.
Key advantages of DegraTECH® include:
- Available in 15–60 mil thicknesses, printable on one or both sides
- Suitable for indoor and outdoor retail signage applications
- Ready to trim, die-cut, heat-bend, and finish
- Already adopted by major brand and national retailers across North America
- Proven biodegradation: ASTM D5511 testing demonstrated 12.5 % biodegradation in 67 days under simulated landfill conditions
We developed DegraTECH® by working closely with our customers and partners — rethinking how printed plastic signage can and should be manufactured. It’s a welcomed innovation that helps retailers move forward responsibly,” said Steve Schuld, CEO of Flower City Group.
The full media kit — including the explainer video and downloadable product resources — is now available at www.DegraTECH.com.
AdvertisementAbout Flower City Group
Headquartered in Rochester, NY (aka “The Flower City”), Flower City Group helps retailers and brands transcend the shelf through the design and execution of temporary in-store signage and displays. With national scale, agile execution, and more than 55 years of independent ownership, we drive retail impact through design, speed-to-market, and value engineering.
Media Contact: Craig Pierce VP, Business Development 
[email protected] [email protected]
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