Savage X Fenty Makes New England Debut

Rihanna’s Savage X Fenty brand opened a new location just before Christmas in Braintree, Mass., marking its first location in New England, report a variety of news sources, including The Patriot Ledger.

“Welcoming New England’s first Savage X Fenty store is extremely exciting for the South Shore Plaza team,” Amy Sullivan, Director of Marketing and Business Development for the store’s locale told the newspaper. “We listen to our customers and continually strive to provide them with exceptional retail options. Savage X Fenty helps strengthen our current incredible lineup by offering shoppers the very best in retail.”

Founded by Rihanna in 2018 with the mission of celebrating fearlessness, confidence and inclusivity, Savage X Fenty is a clothing and lifestyle brand featuring men’s and women’s lingerie, loungewear, sportswear and sleepwear.

The chain now has 14 freestanding stores in the U.S., where the brand is also available at select Nordstrom locations. In Europe, it can be found at some Selfridges and Galeries Lafayette stores.