Spirit Christmas Returns with 30 Stores

Now in its second year, Spirit Christmas (Egg Harbor Twp. N.J.) will have 30 pop-up locales. That’s up from the 10 or so stores the concept had in its inaugural run.

The Sprit Christmas concept is operated by the same company as the Spirit Halloween chain, which is running about 1500 stores related to that holiday this year.

“At Spirit, we believe the magic of the season does not end with Halloween — it transforms,” said Steven Silverstein, CEO of Spirit Christmas. “Back by popular demand and with even more locations, Spirit Christmas is an extension of our sensory-rich, interactive holiday experiences. From our one-of-a-kind Santa photo experience to an exclusive collection of festive merchandise, we’re thrilled to welcome guests back for another unforgettable season of magic and fun.”

New at the stores this year will be the Peppermint Village, an immersive experience featuring festive décor, unique gifts, holiday apparel and interactive displays “designed to spark joy and nostalgia,” the company said in a news release. In addition, holiday photographer Cherry Hill Programs will be on-site to offer its services.

Most of the pop-ups are located in a variety of retail spaces that have been vacated for a variety of reasons by such brands as Joann, Party City and Bed Bath & Beyond. While last year’s stores were primarily along the East Coast, this year’s crop will be spread throughout 13 states in the Northeast and Great Lakes regions.