Starboard Store Debuts at Florida Resort

Starboard Resort (Miami), Starboard Group’s land-based vacation retail division, has opened Crafted by Starboard, a family-oriented store at the Westgate Vacation Villas Resort in Kissimmee, Fla. The boutique blends personalization, curated merchandise offerings and immersive retail experiences in a single shopping destination, project participants said in a news release.

“This launch marks another major milestone in our Starboard Resort growth strategy and the latest expansion of our strong partnership with Westgate,” said Starboard Group President and CEO Lisa Bauer. “Conceptualized and created with personalization at the center, Crafted by Starboard combines thoughtful curation and unique, immersive retail experiences to ultimately redefine vacation shopping.”

The 780-square-foot shop is the first at a Westgate locale to feature a dedicated personalization station, where guests can transform an array of items into one-of-a-kind keepsakes. Customization offerings include embroidery of apparel and accessories, including tees, hoodies, hats, handbags, backpacks and plush toys, as well as the personalization of tumblers from The Darling Effect. Jewelry customization options include engraving by Metal & Stone, charm stations by Jet Set Candy and Canvas Style, and custom-length chain jewelry from Inch of Gold.

“We’re constantly innovating to create memorable experiences that offer convenience, connection and fun for our guests of all ages,” said Jared Saft, Westgate Resorts’ Chief Business & Strategy Officer. “By partnering with Starboard Resort, we’re able to enhance the vacation experience for our guests with a range of unforgettable shopping experiences in a single, on-site destination.”

The opening of Crafted by Starboard in the resort’s lobby caps off a series of renovations and new attractions at Westgate’s largest resort. In addition to the new store, the lobby area is home to a new, $10 million Mystery Fun House Arcade Experience, a Viva coffee shop and Sid’s American Bistro, an upscale casual restaurant.