The 2026 QSR Refresh

THE PAST FEW MONTHS HAVE SEEN a number of quick service restaurants (QSRs) announce new consumer experience and design strategies for 2026. Some, like Huey Magoo’s and Whataburger, are taking size into consideration – both have new concepts for stand-alone small-scale locations. Others, like Tim Hortons and Smoothie King, are updating their existing  stores with refreshed features.

Yum China Holdings Inc. (Shanghai) recently announced that KFC’s light-meal concept, KPRO, has reached 300 locations in China. Opened as a side-by-side with KFC, KPRO offers customers a different menu than the traditional KFC fare: multigrain energy bowls and yogurt smoothies. 

Meanwhile, Tim Hortons (Toronto) is overhauling its fleet with renovations and new builds. The company recently announced that it will combine $130 million in company funds with $270 million from its franchisees to renovate 400 restaurants and build 80 new ones. The updated stores will include new layouts designed to be more efficient for staff and more welcoming to customers. 

Smoothie King Franchises Inc. (Dallas) is refreshing its store designs, leaning into a warmer and more approachable style with new color palettes and light fixtures. According to a statement from Smoothie King: “After consumer research, Smoothie King refined its interiors with branded artwork and merchandising, including a smoothie-inspired installation made from its iconic red straws, integrated greenery, a redesigned menu board, updated lighting and a warmer color palette. Together, these elements create a layered sensory experience that brings the brand’s care commitment to life and fosters a more warm, welcoming environment for guests.”

Whataburger (San Antonio, Texas) revealed two new restaurant prototypes to be rolled out in Texas before expanding into more markets. The first of these prototypes leans into designs from Whataburger’s history, such as the large exterior A-frame. The second is a smaller, more streamlined design. 

Huey Magoo’s small-format prototype. Courtesy of Huey Magoo’s

Advertisement

Also planning a small-scale format is Huey Magoo’s (Orlando). The fast-casual chicken tender chain unveiled a free-standing drive-thru prototype designed to lower build costs and increase site flexibility for franchisees. The new concept allows development on smaller sites that were previously not viable, supporting growth in more markets while reducing upfront investment, the company said in a news release.