The Granola Bar Sets NY Comeback

The Granola Bar (Westport, Conn.) will open two distinct destinations in New York’s Midtown on July 9: a full-service flagship at 330 Madison Ave., and a grab-and-go concept around the corner at 22 E. 43rd St. This marks the chain’s return to the city; it had opened a locale in early 2024 on the Upper West side, but subsequent fallout with the building’s management led to that branch closing in January of this year, according to published reports.

The 2,500-square-foot Madison Avenue flagship features a “neutral palette, rich upholstery, leather banquettes, marble tables and brass details create an atmosphere that’s elevated yet approachable, while botanical wallpaper, curated artwork, and vintage-inspired decor layer in warmth and personality,” the company said in a press release on the projects.

Around the corner, The Granola Bar Takeaway is its own concept — built for guests who want the brand without the sit-down. The 1000-square-foot space features a full coffee program and dirty sodas alongside hot grab-and-go items, sandwiches, salads and more.

“We didn’t want Takeaway to feel like an afterthought to the flagship — it’s a different need, solved on its own terms,” said Co-Founder/Co-CEO Dana Noorily. “Some days you want to sit down and stay a while; other days you want what you love in five minutes flat. Now Grand Central has both, two doors apart.”

Co-founded in 2013 by Julie Mountain and Noorily, The Granola Bar’s all-day brunch menu features bites, sandwiches, salads, bowls and baked goods. It currently has eight locations throughout New York’s tri-state area.