Top Brands Embrace America’s 250th BD, Despite Political Polarization

Question: What do Jeep, Coca-Cola, Ford, Levi Strauss and Disney have in common, besides being major American consumer brands? Answer: they’re also considered the country’s most patriotic nameplates, which means they are successfully tapping into “a deep well of shared history, pride and purpose, driving stronger loyalty, consumer engagement and better behavior in the marketplace.”

That conclusion is from a recently released study, the 25th annual Most Patriotic Brands survey, by Brand Keys, a New York–based brand loyalty and engagement research consultancy.

“Politicians talk about patriotism; brands prove it,” said Brand Keys President Robert Passikoff. “As America turns 250, patriotism isn’t just a celebration of our history – it’s a test of authenticity. Brands that can believably embody what America aspires to be – innovative, resilient and united – will lead the next era of brand loyalty and profitability. Because when brands get patriotism right, consumers don’t just stand up and salute, they go out and buy.”

The second half of the survey’s top 10 roster are Amazon, Walmart, Hershey’s, Ralph Lauren and Weather Tech.

Click here to see more from the full study, including all 100 companies making the “most-patriotic” roster.