Top QSRs Ranked

Quick service restaurants (QSRs) generated $402.9 billion in the United States in 2024 and is estimated to reach $417.5 billion by the end of 2025. As the industry grows and expands, a new report from customer data analyst firm dunnhumby found Buc-ee’s, a convenience store chain based in Lake Jackson, Texas, came out on top among the 58 U.S. QSRs analyzed for the report.

The ranking was based on each brand’s customer value score in relation to long-term market growth. For this study and ranking, dunnhumby defined QSRs as “foodservice retailers offering fast, convenient meal solutions, including traditional QSR chains and leading convenience stores where the majority of customers use that convenience store as a meal destination.” Seven of the 58 brands were convenience stores, including the top ranked Buc-ee’s and second place Kwik Trip.

The top five QSRs were, as follows: Buc-ee’s, Kwik Trip, In-N-Out Burger, Raising Cane’s, Chick-fil-A

dunnhumby QSR RPI; courtesy of dunnhumby

These top QSRs have seen significant growth during the past five years, according to the report, with increased foot traffic at 5.9% annually. In addition to this growth, the top brands also succeeded in critical areas for customers – succeeding in quality experiences, convenience, affordability, among other criteria.

“We are clearly seeing that a majority of consumers now see convenience stores as legitimate, and sometimes preferable, quick service meal destinations,” said Matt O’Grady, dunnhumby’s President of the Americas. “For traditional QSRs, this shift underscores the importance of understanding what today’s customers truly want and taking strategic steps to deliver on those expectations. The brands that recognize this evolving landscape and focus on the right areas will be best positioned to meet customer needs in an increasingly competitive market.”