Toys”R”Us Heads to Navy Bases

Toys”R”Us is set to open stores within NEX shops after a licensing agreement with the toy retailer’s parent company, WHP Global (New York) and Navy Exchange Service Command (Virginia Beach, Va.), according to a statement released on Thursday.

The first of these stores is planned to open in fall 2024 at NEX Oceana in Virginia Beach, Va. A second store is set open in Jacksonville, Fla.’s NEX location. Toys”R”Us says that these shop-in-shops will allow Navy families the opportunity to shop for toys at a convenient location to where they are stationed.

“This collaboration allows us to extend our reach and provide a unique shopping experience that caters specifically to the needs of those who serve our country,” Stanley Silverstein, Chief Commercial Officer at WHP Global, said in a statement.