Toys”R”Us to Open 120 More Stores this Fall

Toys”R”Us (New York) announced it will open 120 standalone stores across the country this holiday season in partnership with Go! Retail Group. The new stores further expand the once-bankrupt brand’s existing U.S. retail footprint, which includes 40 standalone stores, Toys”R”Us shops inside Macy’s stores nationwide and several non-traditional venues.

“This is a major moment for Toys”R”Us as we significantly expand our presence across the United States,” said Jamie Uitdenhowen, EVP of Toys”R”Us at owner WHP Global. “Together with our incredible partners, we are growing in unique ways to meet customers wherever they are, whether that’s at a standalone store in their hometown, inside Macy’s, at the airport or at a Navy Exchange.”

The new standalone Toys”R”Us stores will feature the latest merch from such brands as Barbie, Hot Wheels, LEGO, Pokémon, KPop Demon Hunters and others. Select locations will introduce Creator Studios, dedicated spaces where influencers, creators and toy brands can create content, unveil new products and host toy reveals, launches and special events. Some stores will also house candy shops and cafés.