Wayfair Unveils Smaller-Format Store

Home furnishings retailer Wayfair Inc. (Boston) has unveiled plans to open a new, smaller-scale prototype store. Slated to debut on the north side of Columbus in late 2026, the 70,000-square-foot store will be about half the size of the brand’s other locations.

“As we scale our retail strategy, we are focused on both expansion and experimentation,” said Wayfair VP of Merchandising and Stores Liza Lefkowski. “Not only are we thrilled to open our first Ohio store, we are excited to see how customers respond to our efforts to provide a comprehensive home shopping experience in a smaller footprint.”

Wayfair said it will use the Columbus store to evaluate how a smaller footprint can drive customer engagement and efficiency while maintaining inspiration and convenience. Many products will be available for immediate take-home, with larger items such as sofas, dining sets and outdoor furniture delivered through Wayfair’s logistics network.

The store new store will be located at 1552 Gemini Place, just off Interstate 71 and adjacent to the Polaris Fashion Mall. It will join four other Wayfair stores: one that’s open in Wilmette, Ill., followed by planned stores in Atlanta, Denver and Yonkers, N.Y.