Which is Worse? Paying Return Shipping or Jury Duty?

A new survey set out to uncover how much convenience is worth to consumers. The answer, it turns out, is not very much.

“An overwhelming majority (80%) of 1500 U.S. consumers surveyed by GoDaddy in September say cost savings is more important than convenience, with 42% ranking saving money as their top priority,” the survey summary states. “These cost-conscious consumers are prepared to endure inconveniences to save money this holiday season, highlighting a case for ecommerce businesses to adjust their approach to avoid potentially alienating customers.”

Making returns is a particular bone of contention for shoppers, the survey found:

• Nearly one in three (30%) consumers find paying for return shipping more annoying than jury duty and going to the DMV.
• The vast majority (77%) of people often check a business’ return policy before making a purchase, with one in three Gen Z (31%) and Millennials (35%) doing so before every purchase.
• A difficult return policy was third among the top reasons why consumers wouldn’t purchase an item from a business via social media.

Click here for more from the survey.