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A Bit Less Green in the Till

Spending on St. Patrick’s Day looks to be down slightly, NRF survey finds

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Three lads celebrating St. Patrick’s Day. Photo: gpointstudio/iStock by Getty Images

St. Patrick’s Day falls on a Monday this year, which might put a damper on some celebrations. (Beware too much green beer/corned beef and cabbage; tomorrow’s a workday – and just a Tuesday at that!) That situation, combined with today’s turbulent economic times, may well be reflected in the somewhat muted spending plans consumers outlined for the March 17 holiday in a survey compiled by the National Retail Federation.

Here are some major findings from that effort:

  • 61% plan to celebrate, down a percentage point from 2024. (Even those planning to wear green is down slightly, from 82% last year to 79% in ’25.)
  • Per-person spending is expected to total $43.64 per person, down from $44.40 last year
  • Total spending is expected at $7 billion, down from $7.2 billion last year.

The survey also asked where respondents said they planned to do their shopping for the holiday; here are the responses:

  • Grocery Store: 39%
  • Discount Store 27%
  • Bar/Restaurant 19%
  • Department Store 17%
  • Online 14%
  • Local/Small Business 11%
  • Specialty store (greeting card/gift store, etc.) 8%
  • Specialty Clothing Store 7%
  • Drug Store 6%
  • Other 2%
  • Catalog 1%

The 2025 survey drew responses from 8568 consumers aged 18-plus from January 31  through February 5 and has a margin of error of plus or minus 1.1 percentage points.

Click here for more from the NRF survey.

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