Brooks Brothers Returns to its Roots in NY

Brooks Brothers (New York) has opened a new flagship store at 195 Broadway, a move that returned the brand to the neighborhood where it was born more than two centuries ago, report a variety of news sources, including FashionUnited.com. Housed within a landmark building that once served as the headquarters of the American Telephone & Telegraph Co., the new store has two floors of selling space spread out over 10,000 square feet of space.

The retailer has preserved the space’s original architectural details, maintaining key historic elements such as marble columns, chandeliers, and bronze accents, FashionUnited reports.

The flagship features the retailer’s complete men’s and women’s collections. The store will also include a rotating display of historic artifacts from the Brooks Brothers archive, including a replica of Abraham Lincoln’s inauguration coat, a 19th-century store mirror, personal belongings of founder Henry Sands Brooks and his son, and archival imagery from the brand’s earliest locations.

“Brooks Brothers has long been a cornerstone of American fashion, and we are excited to return to the Financial District, so near to the roots of our brand’s legacy,” CEO Ken Ohashi said in a statement.

In addition to the new flagship, Brooks Brothers operates two other stores in New York City, as well as a141 stores across the US. Founded in 1818, Brooks Brothers has grown from a single store on Catherine and Cherry Streets into an international brand with 500-plus stores, shop-in-shops, and outlets in 45 countries. Authentic Brands Group and Simon Property Group acquired Brooks Brothers in 2020.