Claire’s Opens Its Eighth Paris Store

Tween retailer Claire’s (Hoffman Estates, Ill.) says its just-opened store in Paris allows shoppers to experience the future of the brand. The 1200-square-foot store was designed in collaboration with Claire’s Creative Director-in-Residence, Nicola Formichetti.

The store is located on Rue Faubourg St. Antoine in the 11th Arrondissement, an area known for its gourmet restaurants and hip bars.

Photography: Claire’s, Hoffman Estates, Ill.

“We want our customers to feel inspired – through our product, our content and our innovative creative partnerships – but most importantly, through the shopping experience itself,” said Richard Flint, Claire’s President of Europe. “The new Paris store is a portal into our brand world and a glimpse into our future. Full of immersive experiences and innovative touches, we’re inviting consumers to have fun, experiment and co-create with Claire’s.”

The Paris store – the brand’s eighth in the city – is designed for total brand immersion with experiences and social storytelling at its core, its creators say. An ear-shaped “chandel-ear” designed by Formichetti celebrates the brand’s #EarPrint campaign. The store will also serve as a launch pad for new products and test lines, while hosting a steady rotation of experiential and pop-up events.

Claire’s was recently named to Fast Company magazine’s list of “Most Innovative Retailers.”