Fourth Bloomie’s Opening Soon

Bloomingdale’s (New York) will open its fourth Bloomie’s store, on Nov. 14 in The Grove Shopping Center in Shrewsbury, N.J. The location will be the first to carry solely an all-women’s assortment, including contemporary ready-to-wear, accessories, beauty and jewelry, the retailer said in a news release. It will also feature an in-house café offering light bites and grab-and-go drinks.

“Bloomie’s is a perfect example of how our brand continues to evolve with our shoppers’ needs and preferences.” said Rachel Abeles, SVP Customer & Revenue Growth at Bloomingdale’s, a unit of Macy’s Inc. “The Shrewsbury Bloomie’s is a milestone for us; it strengthens our presence in the local N.J. area and marks our first women’s-only location. We’re excited to bring this curated collection of brands and categories to complement our existing fleet within the New Jersey community, making access easier and more tailored than ever before.”

While the shop will be the first Bloomie’s in the New Jersey market, it will join four full-line Bloomingdale’s and three outlets currently operating in Short Hills, Bergen, Willowbrook, Brigdewater, Princeton and Jersey Gardens.