Luxe Stores Land on Ritz-Carlton Yacht

Dedicated retail spaces for Cartier, IWC Schaffhausen and Piaget can be found aboard the newly launched superyacht, Luminara. The ship is run by a partnership involving Starboard Luxury and The Ritz-Carlton Yacht Collection.

“Starboard Luxury is honored to bring together four of the world’s most renowned luxury brands — Cartier, IWC Schaffhausen, Piaget and The Ritz-Carlton Yacht Collection,” said Stacy Shaw, SVP, Luxury & Resorts, Starboard Group, in a news release. “This collaboration marks another expansion of our incredible partnership with The Ritz-Carlton Yacht Collection as we continue to create unparalleled luxury shopping experiences at sea.”

Aboard Luminara, guests can browse thoughtfully curated collections of Swiss timepieces from Cartier and IWC, along with jewelry and Swiss watches from Piaget. Starboard Luxury has also created an array of experiences to highlight the respective brands’ craftsmanship and elegance.

“Welcoming Cartier, IWC, and Piaget aboard Luminara reflects our ongoing commitment to creating exceptional, meaningful experiences at sea,” said Ernesto Fara, President, The Ritz-Carlton Yacht Collection. “Through our continued collaboration with Starboard Luxury, we’re able to bring guests closer to some of the world’s most respected luxury maisons — names that share our dedication to quality, craftsmanship, and heritage.”

Luminara also offers assortment of luxury and artisanal products, including jewelry, resort wear, cashmere knits, personal and home accessories, vintage luxury handbags and accessories and gifts, many inspired by the destinations the yacht will visit across the Mediterranean, Asia-Pacific and Alaska.

The superyacht will also offer a collection of co-branded Lululemon and The Ritz-Carlton Yacht Collection apparel for men and women, and travel apparel from Anatomie and Peter Millar, as well as plush lions from Jellycat.

Luminara is the third superyacht in The Ritz-Carlton Yacht Collection, debuting July 3. The yacht will sail the Mediterranean on its inaugural voyages in 2025 before expanding to itineraries in the Asia-Pacific region later this year and Alaska in summer 2026.