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Mark Wahlberg Invests in Digital Signage Tech for Physical Stores

The company just bagged $30 million and went on a hiring blitz

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Raydiant (San Francisco), which operates an AI-powered platform that physical stores can use to enhance its digital signage for both customers and back-of-house employees, has raised $30 million from a group of investors that includes actor Mark Wahlberg.

Raydiant describes itself as an “in-location experience management platform for brick-and-mortar enterprises.” The company recently acquired SightCorp’s AI-driven platform that provides real-time audience and performance data insights.

In a release, Raydiant said it has scaled to nearly 4500 customers and more than 100 employees, with the majority of those hires having taken place during the past six months.

The $30 million Series B funding round was led by 8VC and Atomic Ventures, with participation from Wahlberg, Lerer Hippeau, Gaingels, Haveli, Illuminate Ventures and XRC. The funds will be used for additional acquisitions and hires, according to the release.

For more information, visit raydiant.com.

The Shop! Association is a global trade association dedicated to advancing the retail environment and experience industry. Its purpose is to empower members to innovate at retail by connecting them with education, insights, and events that support collaboration and forward-thinking solutions. From ideation through implementation, Shop! engages its diverse membership to co-create innovations that help shape the future of retail worldwide. Central to its mission is fostering an inclusive culture that embraces diverse voices and upholds high standards of ethics and transparency. Since 1956, Shop! has empowered its members to innovate at retail through education, insights and events. Learn more by visiting shopassociation.org. Interested in joining the Shop! Association? Reach out to Dina Meindl, Membership Services, for more information today! [email protected].

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