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NRF Unveils Quintet “Shaping Retail’s Future”

2025 honorees are from Costco, Domino’s, Ikea, Pattern Beauty and PepsiCo

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Ikea is one of the companies represented on the NRF’s latest list of executives who are shaping retail’s future. Photo: hapabapa/iStock by Getty Images

The NRF Foundation has unveiled its List of People Shaping Retail’s Future 2025. The honorees are:

  • Athina Kanioura, PepsiCo Chief Strategy and Transformation Officer
  • Torsten Lubach, Costco Warehouse Chief Technology Officer
  • Christiane Pendarvis, Pattern Beauty Co-CEO
  • Javier Quiñones, Ikea U.S. CEO and Chief Sustainability Officer
  • Christopher Thomas-Moore, Domino’s Chief Digital Officer

“We are proud to celebrate the remarkable honorees of The List 2025,” said Tony Spring, Macy’s Inc. Chairman and CEO and Chair of the NRF Foundation board. “Their passion for retail and the impact they’ve made throughout their careers is truly inspiring. These leaders are not only shaping the industry but also opening doors for the next generation of talent, and we’re honored to recognize their contributions.”

Each honoree is featured in a video interview by the NRF Foundation, offering an inside look at their careers and influence on the retail industry. The five will be celebrated at the 2025 NRF Foundation Honors banquet on Jan. 12 at the Marriott Marquis Times Square in New York.

Since 2015, the NRF Foundation Honors has raised funds to provide educational programs and resources that connect people to life-changing careers in retail. The program celebrates retail professionals who are building better lives and stronger communities.

Click here for the news release unveiling the honorees.

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