Offering “Fresh Convenience” Key for Grocers

Figuring out “what’s for dinner” is still one of consumers’ major worries, a new survey by consulting firm Deloitte has found, and 44% of respondents say they would regularly buy from a grocery store that could help them with meal planning.

Shoppers also reported loving fresh food and craving convenience, so finding new ways to provide consumers with “fresh convenience” – offering fresh choices in approachable ways – could help drive more sales, the survey found.

“Grocers are navigating a new wave of change, including price-sensitive consumers, food away from home eating into ‘share of stomach’ and stress on the profitability of the grocery business model from grocery delivery last-mile logistics,” said Daniel Edsall, Grocer leader and Principal at Deloitte Consulting LLP. “Yet there continues to be great opportunity around grocers’ strength with fresh food.”

The biggest opportunity for providing the desired “fresh convenience,” the survey found, is at grocery stores’ point-of-sale. Specifically, consumers’ top priorities for in-store convenience are speedier checkouts (73%), more convenient store layouts (59%) and easier returns (51%).

Click here for more from the Deloitte survey.