On Our Radar: Vivaia

EXPANDING ITS U.S. footprint, footwear brand Vivaia (New York) opened two new locations earlier this year – one at the Roosevelt Field Mall on New York’s Long Island and the other at Garden State Plaza in New Jersey.

The 650-square-foot store in the Roosevelt Field Mall was designed following the wabi sabi principles of simplicity, asymmetry and imperfection. The space also utilizes lightly-toned wood furniture and flowers throughout to create a serene retail experience.

The two new stores mark the company’s expansion outside Manhattan where its first U.S. store opened in 2025.

“The U.S. is our most important market and a key driver of our online growth, so expanding beyond New York is a natural next step,” said Jeff Chan, Co-Founder of Vivaia in a company press release. “By combining strong digital momentum with physical retail, we’re able to serve more customers and bring our comfort-driven, eco-friendly products closer to them.”