Parfums Christian Dior Debuts in New York

Parfums Christian Dior (Paris) has opened its first fragrance and beauty boutique in North America, in New York’s SoHo adjacent to the Dior Women’s & Men’s boutiques.

Inspired by Dior’s famed fashion and fragrance store at 30 avenue Montaigne in Paris, the new boutique features La Collection Privée Christian Dior, a curated assortment of fragrances, skincare and makeup looks. The Haute Parfumerie space designed by Francis Kurkdjian is a sensorial journey through the brand’s fragrances, including Miss Dior, J’adore and Sauvage. Also showcased is Rouge Premier, the haute couture lipstick created by Peter Philips.

The space, at 109 Greene St., also houses a consultation area where customers can experience bespoke fragrance and makeup services, along with gifting and personalization offers.

Dior is a unit of LVMH.