Subway Updates Restaurant Design

Subway (Miami) has introduced “Fresh Forward 2.0.,” the latest iteration of its global restaurant design that will begin rolling out globally in 2025. The design includes bold wall graphics, localized messages and signage, elevated lighting and warmer wood tones.

“When Subway first launched Fresh Forward, it was more than just a remodel—it was a complete refresh and a competitive necessity for attracting guests and building pride among our restaurant teams,” said Mike Kehoe, Global Chief Development Officer. “Fresh Forward 2.0 is an exciting evolution of the design, ensuring we continue to future-proof our business and deliver on our brand promises of experience and convenience for both our guests and franchisees.”

Image: Courtesy of Subway

Since launching the initial Fresh Forward design in 2017, more than 20,000 restaurants worldwide have remodeled or built using that template. Fresh Forward 2.0 builds on that foundation, Subway says, with added brand personality and vibrant décor elements, as well as more support of Subway’s growing digital sales channels.

Updates in the latter arena include self-serve kiosks, order-ready screens and kitchen display systems that are currently being tested in markets around the world. Early adopters will showcase the new design in countries such as the U.S., U.K., Germany, France, Saudi Arabia, Panama and Australia.

As one of the world’s largest quick-service restaurant franchises (it ranked #7 in Franchise Times‘ new roster of the 400 largest such businesses in the U.S.), Subway serves made-to-order sandwiches, wraps, salads and bowls in nearly 37,000 restaurants across more than 100 countries and territories.