‘Quiet Luxury’ Apparel Brand Opens First Overseas Flagship

Brochu Walker (Los Angeles) will take the wraps off its first overseas flagship store on July 18 in Seoul. The 7200-square-foot store includes two floors for retail and a private VIP suite.

The maison, created by Seoul-based Blurker Design Studio and BW CEO and Chief Creative Officer Karine Dubner, is designed to be “a sanctuary and fusion between California ease and Korean heritage, emphasizing natural materials, soft light, and architectural balance,” project participants said in a news release.

Some design highlights include:

• The use of traditional Hanji paper as a custom stucco treatment to wrap the façade, along with such elements and materials as Italian marble, quartz, natural oak, olive trees, grasscloth wallpaper, red lacquered custom mirrors and doors, and custom bronze handles for the fitting room doors.

• A custom chandelier created by Ko Somi from KOSOMI Studio for the store’s second floor that’s made out of cashmere and Hanji paper. (The artist used the latter material to wrap the store’s VIP fitting room.)

• A ceramic column sculpture for the store’s VIP Suite by Korean artist Myungjin Lee that was built one coil of clay at a time.

“Walking through the finished space fills me with an incredible sense of pride,” said Dubner. “It captures everything we believe Brochu Walker should be. Quiet, beautiful, intentional and deeply personal.”

In addition to its new overseas locale, Brochu Walker has U.S. stores in Carmel Calif., Westport Conn., Southampton N.Y., Atlanta (Buckhead Village) and Montecito, Calif. The brand also plans to add stores in late 2026 in Nashville and Austin.