Revolving Store Revving Up Second NY Site

Revolving Store (New York) has unveiled plans for its second location, at the corner of Broome Street and West Broadway in New York’s SoHo. Scheduled to open in early October, the new space will feature the brand’s blend of rotating pop-ups, galleries and cafés also found at its first locale on Church Street in TriBeCa.

“Our new SoHo location is a significant milestone in our journey to revolutionize the retail experience in New York,” said CEO Salvatore Palella. “Our first location has provided a unique platform for artists and businesses to engage with the community and express their creativity. We are thrilled to bring this concept to SoHo, a neighborhood that perfectly aligns with our vision of a dynamic, ever-evolving retail environment.”

The original Revolving Store opened in 2023.