Skechers Opens First Performance Flagship

Skechers (Manhattan Beach, Calif.) has taken the wraps off its first Skechers Performance store, an immersive destination with half-courts where consumers can try out the brand’s latest products. The 7500-square-foot store is at the West Edmonton Mall in Canada, the second-largest mall in North America.

“With the world’s elite pros wearing our shoes from the court to the pitch, mound and green, our retail stores’ innovative performance products have become a magnet for athletes who want game-changing product with essential comfort—and the time has come to launch a new play,” said President Michael Greenberg. “Our new performance store offers competitors at every level the complete experience: from our largest-ever offering of performance footwear, apparel and accessories, to Skechers specialists and educators for our diverse sport technologies, and courts where consumers can discover how our product performs without ever leaving the store.”

The space includes dedicated areas for pickleball and basketball, along with offerings for golf, soccer, running, training, walking, trail and hiking. Surrounded by digital LED screens, the destination includes half-size pickleball and basketball.

“Edmonton’s vibrant sports culture and passion for hosting year-round athletic events make it the perfect home for Skechers’ first performance destination—and as the second largest mall in North America, West Edmonton Mall is a massive draw that will attract all walks of life to this exciting new concept,” said David Beecroft, Country Manager of Skechers Canada, who teamed up with NHL legend and media personality Paul Bissonnette to open the new store. “Paul’s an avid sports fan—and his presence at our opening event has attracted his fans and fellow enthusiasts, who are excited to see how much we’re investing in the performance space and how much our product can elevate their game.”

The company has not yet disclosed plans for any additional Performance locales. Overall, Skechers is available at more than 5300 branded retail stores, as well as at department stores and footwear retailers around the globe.