“Smart Home” Products Brand Plans 2 Pop-Ups

Dreame Technology (Suzhou, China), a seller of “smart home” cleaning products including robotic vacuums, cordless stick vacuums, wet and dry vacuums and high-speed hair dryers, has unveiled plans for two pop-up stores, both in Southern California. The first will open at The Shops at Santa Anita from Sept. 14 to Nov. 9, followed by the second at Westfield Century City mall in Los Angeles, starting on Oct. 15 until the end of December.

Dubbed the “Dreame Road Show,” the stores will offer customers an immersive, hands-on experience with Dreame’s latest products, including cordless vacuum cleaners, robotic vacuums and a new portable hair dryer.

“We are thrilled to bring the Dreame Road Show to California, starting with our Santa Anita location,” said Ana Wang, General Manager of Dreame Technology North America. “These stores are a fantastic opportunity to connect with customers and showcase our innovative solutions for the home and beauty sectors.”

The pop-ups represent the first salvo in the company’s ongoing expansion push into the U.S. market. That effort also includes permanent store openings next year in San Diego and Santa Clara, along with growing its presence with major American retailers and e-commerce platforms.

Founded in 2015, Dreame products are available in about 4000 stores worldwide.