The Athlete’s Foot Unveils New US HQ, Flagship Store

The Athlete’s Foot (U.S. HQ: Atlanta) has opened its new U.S. corporate offices, flagship store and community center at 931 Monroe Drive, Suite 113E, Atlanta. Located on the Atlanta Beltline and Piedmont Park in the city’s Midtown, the new complex aims to integrate seamlessly into the fabric of the neighborhood, the retailer says.

“This location is the first of its kind on Atlanta’s iconic Beltline and will serve as a cultural hub for community engagement and deeper connectivity,” said Matt Lafone, President and GM of Americas at The Athlete’s Foot. “We look forward to welcoming everyone to experience what The Athlete’s Foot has to offer, from the neighborhood, for the neighborhood.”

The Athlete’s Foot partnered with black-owned businesses to develop the flagship location, enlisting T. Dallas Smith & Co., the largest black African American-owned commercial real estate firm in the country, to continue its standing collaboration with The Athlete’s Foot on finding locations for new stores focused on underserved black and minority communities. J.M. Lee Construction Co., founded by Morehouse graduate Justin Lee, served as the general contractor, while Atlanta artist Aysha Pennerman will be contributing vibrant murals celebrating local culture.

With its global headquarters in Stans, Switzerland, The Athlete’s Foot sneaker and streetwear chain has about 550 stores and e-commerce shops in 30-plus countries.