Olight Store Debuts in Las Vegas

Olight Group Co. Ltd. (Shenzhen, China; U.S. HQ: Lorton, Va.) a seller of mid-to-high-end flashlights, has opened what it describes as “the world’s first flashlight experience store” at Fashion Show Las Vegas.

The store uses “an advanced digital retail model that integrates online and offline channels,” the retailer said in a news release. “Leveraging cloud computing, big data, IoT [Internet of Things] and other cutting-edge technologies, Olight has created a unified system for warehousing, logistics, supply chain management and retail. This enhances operational efficiency and allows consumers to order online and pick up in-store, offering a more convenient and efficient shopping experience.”

Said Olight CMO Mavis Xiao: “Olight has consistently focused on the U.S. market and achieved outstanding results online. We want our first experience store to not only showcase our products but also serve as a bridge between the online and offline, connecting our brand with our customers.”

Olight says its product range caters to various scenarios, from everyday carry to outdoor adventures, and is available across Europe, the Americas and elsewhere. The Vegas store is its first in the U.S., but the brand is also available at a variety of sporting goods locales, as well as online.