IRDC 2026: Learn How to Create an Impactful Retail Experience from Bob Phibbs

Retail has fallen ill. Bob Phibbs, also known as the Retail Doctor, is diagnosing an issue that has been plaguing brands and retailers worldwide. Even with the best window displays, store design and visual merchandising, there is still a problem standing between customers and the point of sale: the associate-customer interaction. Yet this issue has gone untreated in the retail industry for years, hurting stores. Don’t worry, you can learn how to solve it with Phibbs himself.

On Oct. 7, join VMSD along with top retailers, industry executives and award-winning designers in Las Vegas at the International Retail Design Conference (IRDC), which opens with keynote speaker Bob Phibbs detailing how retailers can create an impactful in-store experience for customers.

With more than 30 years of experience on retail floors across 17 countries, training more than 250,000 associates at global retail brands, Phibbs will teach you the key strategies to improve customer experience and bolster sales. 

Hundreds of retailers, brands, executives and designers will be in the audience to hear from Phibbs. Will you? Join us at IRDC this fall!