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Tiffany & Co. Design Visionary John Loring Dies at 86

Loring shaped the jeweler’s modern identity and championed legends like Elsa Peretti and Paloma Picasso.

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Prior to joining Tiffany in 1979 as design director, Mr. Loring was the New York bureau chief of Architectural Digest. PHOTO COURTESY OF TIFFANY & CO.

John Loring, the influential designer and historian who served as Tiffany & Co.’s design director for 30 years, has died at 86, WWD reported.

Loring led the luxury jeweler’s design department from 1979 to 2009, a transformative era that saw the company expand its global footprint while reinforcing its status as a premier American brand. Upon his retirement, he was named design director emeritus. In a statement, Tiffany & Co. described Loring as a “devoted steward” whose “creativity and vision helped shape the house’s modern identity.”

An alumnus of Yale University and the École des Beaux-Arts in Paris, Loring joined Tiffany after a career in art and publishing. He became a vital ambassador for the house, documenting its history through numerous books and exhibitions, and helped spotlight the work of legendary figures such as Elsa Peretti and Paloma Picasso.

Loring was recognized for his ability to blend executive leadership with historical storytelling, ensuring Tiffany’s heritage remained relevant to new generations. His commitment to archiving the brand’s legacy is considered one of his most enduring contributions.

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