Ulta Accelerates Store Openings

Ulta Beauty Inc. (Bolingbrook, Ill.) plans to open 200 new stores over the next three years, as it continues working toward an accelerated long-term goal of 1800-plus locales. (It currently operates 1411 retail stores across 50 states.) The retailer detailed those plans at its recent Investor Day.

“More than 30 years ago, Ulta Beauty was the original disruptor in beauty bringing All Things Beauty. All In One Place,” said CEO Dave Kimbell. “While beauty has continued to expand and evolve, we remain true to our core purpose – we champion beauty for everyone, helping every guest discover their own possibilities through the power of beauty. The strategic priorities announced today are designed to amplify our differentiated model and drive relevant innovation to meet evolving guest needs, positioning Ulta Beauty as the destination for beauty enthusiasts for a lifetime.”

In addition to store openings/remodels, the company says its long-term strategic framework targets the following four areas:

• Assortment: Curating the best of all things beauty and wellness for all beauty enthusiasts;
• Experience: Fostering authentic, human connections that inspire, delight and engage guests at every touchpoint;
• Access: Engaging guests wherever they want to shop by expanding its reach through seamless and immersive omnichannel experiences; and
• Loyalty: Building lifelong affinity for the brand through member growth and personalization.