US Pet Halloween Costume Spending to Total $700M

Americans  plan to spend about $700 million on Halloween costumes for their pets this year, according to the National Retail Federation.

That remains steady with previous years, the organization reports.

Consistent with last year, total spending on adult costumes is expected to reach $1.8 billion, while spending on children’s costumes is anticipated to hit $1.3 billion.

The leading sources of costume inspiration continue to be online searches (38%), within a retail store or costume shop (28%), and friends and family (20%).

Popular costumes for pets include a pumpkin (10%), a hot dog (6%), a bat (4%), a ghost (3%) and a bumblebee (3%).