Coach Opens Concept Store in Converted Boeing 747

Coach (New York) unveiled a new concept dubbed Coach Airways – located within a transformed Boeing 747-230B aircraft from 1981. The project, which began with acquiring the Boeing in April 2021, is located at the Freeport A’Famosa Outlet in Malacca, Malaysia, according to a company press release.

Its interior harkens to the “golden age of air travel,” and features a welcoming area, café and gallery. The plane’s “retail cabins” include a selection of ready-to-wear, travel accessories and bags. Customers will even be provided with a pass upon entering that resembles an airplane ticket.

“The opening of Coach Airways marks not only the launch of our first retail concept of its kind but also an exciting moment for Coach as we continue to push innovation and create a space where customers can explore and interact,” says Campbell O’Shea, General Manager of Tapestry Southeast Asia & Oceania. “We are looking forward to bringing our customers this experiential retail pop-up at Freeport A’Famosa Outlet, a popular shopping destination in Malacca.”