FetchFind and WPA Partner on Industry Education

FetchFind and the World Pet Association have unveiled a strategic partnership.

The collaboration “marks a new era of pet industry education by linking brands with a vast network of retail and pet care professionals through FetchFind’s state-of-the-art learning platform,” according to a press release. The partnership was announced at SuperZoo in Las Vegas.

“This partnership is not just about expansion; it’s about revolutionizing how the pet industry learns,” said Vic Mason, WPA president. “Together with FetchFind, we’re creating a future where quality education is accessible to all, and brands can connect with the retailers and professionals shaping pet care. We’re not just changing the industry but setting a new standard for quality education, a longtime objective for the WPA.”

By engaging with FetchFind’s learners, brands provide accurate product education, build a network of brand advocates, reach targeted audiences and drive sales growth, officials said.

“By joining forces with WPA, we’re extending our role as the industry’s centralized education platform, leveraging cutting-edge technology and gamified learning to offer an incredible opportunity for brands to connect with pet retailers and pet service professionals in a robust industry-focused learning platform,” said Jamie Damato Migdal, CEO of FetchFind in Morton Grove, IL.

FetchFind has begun adding exhibitors to the platform for attendee product education at SuperZoo 2024 on a first-come, first-serve basis. Early movers include Kong, BrightPet, West Paw, Pet Pasta, Canidae, Northwest Naturals, Neater Pets, Orijen, Wash Bar, Bass Brushes and more than 80 others.