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Major Retailers’ Holiday Promos for 2026

Links to releases on seasonal sales themes from JC Penney, Macy’s, Neiman Marcus, Walmart and others.

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Opening Oct. 31 in the lower level of Macy’s Herald Square flagship in New York will be this “Pinkmas” space by the Ice Cream Museum. Photo: Courtesy of Macy’s

The Shop! Association is a global trade association dedicated to advancing the retail environment and experience industry. Its purpose is to empower members to innovate at retail by connecting them with education, insights, and events that support collaboration and forward-thinking solutions. From ideation through implementation, Shop! engages its diverse membership to co-create innovations that help shape the future of retail worldwide. Central to its mission is fostering an inclusive culture that embraces diverse voices and upholds high standards of ethics and transparency. Since 1956, Shop! has empowered its members to innovate at retail through education, insights and events. Learn more by visiting shopassociation.org. Interested in joining the Shop! Association? Reach out to Dina Meindl, Membership Services, for more information today! dina@shopassociation.org.

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