Huey Magoo’s Unveils Smaller-Scale Prototype

Huey Magoo’s (Orlando), a fast-casual chain specializing in handcrafted chicken tenders, has taken the wraps off a free-standing drive-thru prototype designed to lower build costs and increase site flexibility for franchisees. The new concept allows development on smaller sites that were previously not viable, supporting growth in more markets while reducing upfront investment, the company said in a news release.

“We’re excited to introduce an option for current and future franchisees interested in building from the ground up,” said Andy Howard, President and CEO. “With rising costs across real estate and construction, we’ve focused on creating a scalable, cost-effective design that makes development more accessible for franchisees while maintaining the core brand experience.”

The new model measures roughly 1850 square feet. At 40 feet wide by 50 feet deep, it is designed to fit typical half-acre parcels and includes seating for 37 guests indoors and 18 on an exterior patio, along with a dedicated drive-thru lane. Compared with the brand’s current free-standing prototype, which is about 2600 square feet with 42 seats, the design achieves a more efficient layout while maintaining seating capacity. The result is a smaller footprint, along with an estimated 40% reduction in ground-up development costs.

The exterior features a pitched roofline and a prominent central façade with expansive windows that bring natural light into the dining area. A mix of wood siding, paneling and dark trim creates a modern farmhouse-inspired aesthetic, blending warmth with a clean, contemporary edge.

The prototype was designed in-house by Melissa McCammack, Director of Architecture and Design. That setup allows the brand to evaluate sites in real time, create test fits and develop solutions for a wider range of locations.

“Our goal was to develop a prototype that prioritizes efficiency,” said McCammack. “By refining the layout and focusing on how guests and team members move through the space, we reduced the overall footprint while maintaining an open and comfortable environment.”

Founded in 2004, Huey Magoo’s is rapidly expanding nationwide. With nearly 90 locations open across 12 states, the brand is on track to surpass 100 units by year end.