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IPO Updates: Jersey Mike’s, Reformation Set Share-Price Ranges

Sandwich chain, luxe apparel retailer launch road shows to tout their planned stock sales.

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The Reformation store in Beverly Hills, Calif. The chain plans to go public soon. Photo: Courtesy of Reformation

Jersey Mike’s Subs (Tinton Falls, N.J.) aims to raise up to $1.09 billion in its upcoming initial public offering. The company disclosed that information in a news release detailing plans to market 43.5 million shares within a target price range of $21 to $25 per share. That release also said Jersey Mike’s executives have commenced a “roadshow” to explain and promote the offering. The timing for the sale has not yet been released.

As reported previously by VMSD.com, Jersey’s Mike’s said such a sale would help it expand its physical footprint (which currently consists roughly 3400 franchised shops) in both its existing markets and by entering new ones, both in the U.S. and abroad.

Fast-fashion retailer Reformation (Vernon, Calif.) said it plans to raise around $239 million by offering about 14.1 million shares at between $15 and $17 apiece. The company, which makes its own women’s apparel at a factory in Los Angeles and at plants in other countries, unveiled that information in a news release similar to Jersey Mike’s, saying Reformation executives have embarked on “roadshow” on the offering. And again, when that sale will take place has not yet been disclosed.

Reformation, which plans to be “Climate Positive” by 2030, has about 60 stores in the U.S., along with five in the U.K., three in Canada and two in France. According to its website, it will soon open stores in the following locales: King Street, London; Toronto Eaton Center; The Summit, Birmingham, Ala.; and Santana Row, San Jose, Calif.; Country Club Plaza in Kansas City, Mo.; and Southlake Town Center in Texas.

In its coverage of Reformation’s stock offering, Reuters reported the IPO “offers a rare test ‌of investor appetite for a fashion retailer at a time when ⁠U.S. listings have been dominated by AI ‌infrastructure and defense firms, potentially signaling ‌whether the market’s revival is broadening beyond ‌today’s favored sectors.”

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