Miniso Adds Pop-Up on Times Square

Miniso (Guangzhou, China) has opened a pop-up in New York’s Times Square that complements its nearly year-old flagship store in the high-profile shopping district. Located next to the Disney Store at 1540 Broadway, the pop-up will be open for about a year.

The retailer says the pop-up “stands out as a plushie and IP-heaven, filled with plushies, toys and lifestyle products, with IP collaboration ranges such as Sanrio, Snoopy, Winnie the Pooh, and Minions. With an eye-catching storefront featuring Disney’s Lilo & Stitch-favorite Angel, and a perfect pink plush train carriage interior, the store creates a soft and warm atmosphere that oozes the brand’s joyful outlook.”

“Our flagship store here has been a massive hit, breaking numerous brand records and proving a popular addition for Miniso joy-seekers,” said Tyrone Li, Miniso U.S, General Manager. “This new pop-up is a playful and innovative reimagining of our ‘Joy Philosophy’ that highlights our outstanding range of IP products and is sure to add even more energy to this buzzing location.”

Since opening its first store in China in 2013, the brand has been growing in the U.S. (where it now has 120 stores in more than 20 states) and elsewhere. (Its global stable of stores now totals more than 6100.)