Headlines
Pizza Hut Classic Restaurants Serve Up Slices of Nostalgia
Select dine-in locales meticulously re-create the store experience from a half-century ago.
Now primarily a carryout chain, Pizza Hut is creating a limited number of restaurants that re-create its dine-in heyday. Photo: Erik Gonzalez Garcia/iStock by Getty Images
Sprinkled among Pizza Hut’s 6000 or so restaurants across the U.S. are 144 locations that are close approximations of the brand’s restaurants from the 1980s and 1990s. Dubbed “Pizza Hut Classics,” these dine-in locales feature trapezoidal windows and peaked red roofs on the outside and red booth seating with Tiffany lamps over tables covered with red-and-white-checked tablecloths. The menu includes Personal Pan Pizzas, a salad bar and Pepsi served in plastic red cups.
Those details were contained in a recent article in The New York Times by design writer Steven Kurutz, who teased out information about these retro-restaurants, which parent company Yum! Brands has been quietly rolling out, mostly in small towns such as Iron Mountain, Mich., and Dahlonega, Ga.
The Classic model, Kurutz notes, was born from a partnership between Pizza Hut and its franchisees as a way to celebrate the chain’s heritage and help the existing dine-in locations. The first remodel was in Ashdown, Ark., in 2019; to date, 144 restaurants have been converted to Classics.
To be eligible for that designation, the building involved must have the brand’s classis roof design; beyond that, Pizza Hut provides franchisees with a Classic Remodel Playbook that details other required standards.
The results, write Kurutz, is “a dining room exudes a remarkable sense of place. It’s as familiar as the set of a long-running sitcom like ‘Friends’ or ‘Cheers.’ And to walk into that space and find it exactly as I remembered was indeed like finding a portal back to my earlier self.”
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